"Good improvisation communicates harmonic progression melodically. Effective melodies manipulate harmonic content through the use of guide tones and preparatory gravity notes, masterfully woven in systematic tension, release, and transparent harmonic definition."
We do pretty well with products out of our JazzMando Merchandise Center, but maybe we could ramp up our appeal even more with a little marketing advice from British advertising guru, Rory Sutherland.
"All it takes is photons, neurons, and a really great idea."
Rotating the Jupiter Silkweave Polish Cloths 45 degrees and calling them "diamonds" would be a bit transparent. Perhaps instead, we could call them Jupiter Silkweave "Prayer" Cloths.
"For when your practicing needs to be inspirational."
Disclaimer: In the 'Information Age' of the 21st Century,
any fool with a computer, a modem, and an idea can
become a self-professed 'expert." This site does not
come equipped with 'discernment.'
August 16, 2010 | Rory Sutherland-Shreddies
