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Sage Wisdom

"Good improvisation communicates harmonic progression melodically. Effective melodies manipulate harmonic content through the use of guide tones and preparatory gravity notes, masterfully woven in systematic tension, release, and transparent harmonic definition."

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November 21, 2014 | Instrument finish names destined for market failure

FinishNames.jpgMarketing experts depend on branding that sells the sizzle of the steak. A catchy slogan or description can make or break a new product.

Consider the romantic names of successful guitar finishes like "Sea Foam Green," or "Vintage Sunburst." Even the eccentrics like "Solar Yellow" or "Hot Pink" have their own niche appeal, but there are some names you'd never want to list in a guitar or mandolin builder's catalog. We ran a Facebook poll about five years ago and wanted to revisit our own list.

Consider the following potential calamities; let's hear your own ideas destined for total creative aesthetic failure:

1.) Olive Loaf
2.) Baby Seal Blood Red
3.) Crimson Rash
4.) Psoriasis Flake
5.) Umbilical Brown
6.) Compost
7.) Farmer Tan
8.) Liverwurst (or just "Liver")
9.) Cremation Ash
10.) Maple Wilt

Honorable mentions: Linda Blair Pea Green, Nuclear Holocaust sunburst, Placenta magenta, Jaundice, Pate, Chlorine, 3rd Degree Burn, Milk-toast, Soylent Green, Varicose Vein Violet, Shirley Temple Black, Golden Showers, Cistern White, and Earwax Brown.

Posted by Ted at November 21, 2014 3:48 PM

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